TrendMD powers a recommendation widget, which is free for content providers (such as publishers) to install on their website(s). This widget generates recommendations for readers
based on their reading habits
, allowing for content providers to increase the discoverability of their content. Clicking on the link might take the reader to another article within the same publishers' website(s) - or to a third-party website owned by a different publisher altogether.
Each click on a link that directs a reader outside the host publishers’ website(s) earns the host publisher
a new visitor back to their site in return
.
Here’s a concrete example, from the reader perspective: